Free Amazon PPC tools
How it works
Five small tools for the five rules in our short videos. Each one runs in your browser, with no sign-up. Put in your own numbers and they work out the rest.
- The 3× TableFree table: how many clicks a search term gets before you negate it, for every conversion rate from 1% to 40%. Three times clicks per order is about 95% sure.
- The 3-Number Bid CalculatorFree Amazon PPC bid calculator: price × target ACoS × conversion rate = your max bid. Works out break-even ACoS and the base bid after a top-of-search boost.
- The Bid Stack CalculatorFree calculator: base bid × placement boost × dynamic bidding = the most an Amazon Sponsored Products click can cost on top of search, rest of search and product pages.
- The Two-Lane SorterFree tool: drop in your Sponsored Products search term report and your brand name, and see branded vs non-branded ACoS side by side, so a healthy blended ACoS can't hide your expensive campaigns.
- The Date Windows SheetFree sheet: Amazon credits a Sponsored Products sale for 7 days after the click and dates it to the click, so recent days always look worse. Here are the date windows to use for every report.
How to use it
- Pick the tool for the decision you’re making.
- Put in your own numbers.
- Download the table if you want to keep it.
Good to know
- Nothing you type or upload leaves your browser.
Dr. PPC runs all five rules on your account every day, with every change waiting for your approval.
Start for $1