Amazon advertising benchmarks
What normal looks like across the accounts we manage, so you can tell whether your number is a problem.
Benchmarks
Reference numbers with their sample size stated.
- New-To-Brand Rates By Amazon Ad Type (2026 Benchmarks)What percentage of orders each Amazon ad type brings from genuinely new customers.
Everything else
The full index of what we have published.
- The Dr. PPC libraryEvery guide, comparison, benchmark and answer in one place.