Amazon advertising glossary
Short, exact definitions of the terms Amazon advertisers argue about.
Definitions
What the term means, and what it does not.
- TACoS (Total Advertising Cost of Sale), DefinedTACoS is ad spend as a percentage of total revenue, not just ad-attributed revenue.
Everything else
The full index of what we have published.
- The Dr. PPC libraryEvery guide, comparison, benchmark and answer in one place.