SellerApp pricing: the self-serve, managed and agency rates

Three price lists, and most articles only read one

SellerApp is really three businesses sharing a pricing page, and which one you are buying changes the number completely.

• Self-serve software — a permanent free tier plus paid plans you run yourself.
• Managed services, which they call AMS — their people running your advertising, with a published starting price.
• An agency rate — for agencies reselling or operating on the platform, structured as a base fee plus a share of ad spend.

Nearly every ranking comparison covers only the first and stops. That is how a reader ends up comparing a self-serve subscription against a managed product and concluding one is expensive, when the two were never the same purchase. If you are shopping for someone to run your ads, the self-serve card is the wrong row to be reading.

Everything below is from SellerApp's own pricing page and help pages, read on 20 August 2026.

The self-serve plans, and the two words that qualify them

The published self-serve structure is a free tier, a Pro plan, a Smart plan with automation, and a custom tier.

• Freemium — $0, no card required. Their FAQ is explicit that this is a permanent free plan rather than a trial, covering product research and an advertising overview.
• Pro — starts with $99 per month. Adds insights and tracking, keyword tracking, listing quality, ads automation and email support.
• Smart with automation — $250 per month, shown as $149 with a footnote. The footnote states the discounted price applies to the first three months. Budget the regular figure. Adds a quarterly business review, chat support, a dedicated account manager and custom development.
• Custom — quoted. Smart plus data warehousing, a product solution expert and priority support.

Two structural details that matter more than the figures. First, the plans say starts with, and the page places a qualifier above the cards asking your ASIN count, your monthly ad spend and your monthly revenue before you proceed. So the self-serve price is effectively banded, and the listed figure is a floor rather than a fixed rate. Say from $99, not $99.

Second, there is no monthly-versus-annual toggle on the page. Every figure shown is monthly. Annual billing exists — their FAQ describes a 50% saving against monthly — but no annual figures are published, so any annual price you see elsewhere has been calculated rather than read.

The agency rate, quoted exactly

This is the most useful line on their whole page and almost nobody reproduces it. Under the question of how pricing works for agencies, SellerApp's FAQ states that agencies are charged a starting sum of $300 in addition to a percentage of Amazon ad spend, ranging between 0.5% and 2.5%. The same FAQ states there is no minimum subscription duration for agencies.

Read what that structure is: a printed base fee plus a capped-by-band share of advertising spend, month to month. It is, almost exactly, our own shape — Dr. PPC is a $300 base plus 3% of ad spend, capped, month-to-month.

We point that out for one reason. Buyers arrive at percentage-of-spend pricing suspicious of it, usually because a comparison article has framed it as a trick. It is not exotic; it is how a large part of this category prices. Helium 10's pricing FAQ states that Diamond customers incur a 2% management fee on PPC spend managed through their ads product. Teikametrics' page states an additional 3% of ad spend over a threshold. SellerApp bands it between half a point and two and a half.

The argument worth having is not about the model. It is about two things the model can hide:

• Is it capped? An uncapped percentage is a different product at $200,000 a month than at $20,000. Ask for the ceiling in writing.
• Where in the band are you? A published range of 0.5% to 2.5% is honest, and it is still a five-fold spread. At meaningful spend that spread is the largest line in the comparison, so ask which end applies to you and what moves you between them.

The managed ladder, which is the honest comparison

If you want SellerApp's people rather than SellerApp's software, they publish that too, which is more than most of this category does.

• AMS Growth — starts at $750 per month. Account management, weekly updates and a monthly planning session, covering Sponsored Products, Brands, Brands Video and Display.
• AMS Scale — quoted. Described as a full scale strategy with a revenue partnership, which reads as performance-linked; no figure published.
• Listing optimisation and creation — starts at $200 per parent ASIN. A one-off per-ASIN charge rather than a subscription, and a genuinely clean way to buy that particular job.

This ladder is the row that belongs next to a managed product, not the $99 self-serve plan. When you compare, compare like with like: software against software, service against service. That single discipline removes most of the confusion in this category.

It is also where the arithmetic gets interesting. A flat $750 a month is excellent value at high ad spend and expensive at low spend; a percentage is the reverse. The calculator on this page lets you find your own crossover rather than take anyone's word for it.

Why the figures elsewhere are wrong, specifically

SellerApp's own pricing page ranks below several aggregator pages for its own brand plus the word pricing. That is the mechanism by which stale figures dominate a category, and it is worth being concrete about what is circulating:

• A claim that paid plans start around two hundred dollars. The published entry paid plan is lower than that.
• Plan names — Pro-Lite, Professional, Enterprise — that no longer appear anywhere on the pricing page. The current names are Freemium, Pro, Smart and Custom.
• An annual saving of 25%, where SellerApp's own FAQ states 50%.
• Almost universal omission of both the agency rate and the managed ladder, which is the entire service side of the company.

None of this is anybody acting in bad faith. It is content decay: accurate when written, never revisited, still ranking. We have made the same class of error ourselves and unpublished a page over it, which is why the rule here is fixed. Print a vendor price only if it is on the vendor's own page today, name the billing basis, and record the date. And check which billing tab you are reading, on any vendor including us.

What the fee buys, and where Dr. PPC differs

Price structure only matters relative to what arrives for the money, so here is ours plainly.

Dr. PPC is $300 a month plus 3% of ad spend, capped, month-to-month, with the first 30 days free, and Orbit — the full software suite — is included at no additional charge. Fable 5 reads the entire ad account, writes a strategy per product against that brand's real economics, and proposes each change with the evidence behind it, a measurement plan and a rollback trigger. You choose the autonomy level, and inventory risk, pricing, launches and creative always come back to a human. It is a product of Full Circle, a full-service Amazon management company with more than $500M in managed revenue across 100+ brands.

Why the reading matters more than the rate: across the 47 brands we manage, 48.5% of all search spend — $4,962,963 of $10,243,379 since 1 May 2026 — went to search terms that produced zero orders, while 0.9% of 891,585 terms drove 80% of the sales. A fee of half a percent on money going nowhere is not a saving.

Where SellerApp is the better buy: if you want a permanent free research tier with no card, if you sell across marketplaces beyond Amazon, or if a flat managed fee suits your spend level better than a percentage. Take their free plan — it costs nothing to judge for yourself. And if the leak in your margin is stockouts, storage and fees rather than bids, Dr. Stock is the right door instead.