Teikametrics pricing, and the point where the number stops being public

What the pricing page actually says

Read from Teikametrics' own pricing page on 20 August 2026, there are three tiers and a billing toggle:

• Essentials — $179/month billed monthly, or $149/month on annual billing. Aimed at sellers on Amazon or Walmart, and scoped to up to $10K/mo in ad spend. A free trial is offered at this tier.
• Advanced — custom pricing, +3% of ad spend over $10K. Scoped to accounts over $10K/mo in spend, positioned for brands on two or more marketplaces.
• Enterprise — custom pricing, +3% of ad spend over $10K. Scoped to accounts over $100K/mo in spend, with managed services layered on.

All three tiers include what the page calls the ARI strategic suite — ads, catalog, inventory and insights — plus refunds recovery, with additional channels and managed service at the higher tiers.

Note the shape of that list before anything else. One tier has a price. Two tiers have a percentage attached to a base nobody outside a sales call has seen.

The $10,000 threshold is not a detail, it is the pricing page

Every meaningful decision on this page turns on one number, and it is $10,000 of monthly ad spend.

Below it, you are in a published, comparable, self-serve product with a free trial and a rate you can put in a spreadsheet without talking to anyone. That is genuinely good — it is more disclosure than several vendors in this category offer, and for a seller spending $6,000 a month it is a clean, fair, low-commitment purchase.

Above it, three things change at once. The tier changes, the price becomes a quote, and a percentage of ad spend appears. It is worth being precise about how that percentage behaves, because it is easy to under-read: 3% applies to spend above the threshold, not to the whole account. At $30,000 of monthly spend the 3% component is charged on $20,000, which is $600 a month. At $100,000 it is charged on $90,000, which is $2,700 a month, or $32,400 a year. At $250,000 it is $7,200 a month.

Those figures are the part they publish. They are not the bill. The bill is those figures plus a custom base fee, and the custom base fee is the number you cannot see from outside.

They published the percentage and withheld the fee — which is unusual, and worth understanding

Most vendors in this market do the opposite. Perpetua, for instance, publishes $695/month as a plain figure on its own pricing page and then writes "+ % of ad spend" without ever saying what the percentage is. Teikametrics has inverted that: the variable rate is published to the decimal, and the fixed part is the mystery.

Neither pattern is dishonest. Both are commercially reasonable — a vendor selling into accounts of wildly different size needs room to price differently, and there is nothing wrong with wanting a conversation before quoting. But the two patterns leave you with very different unknowns, and they call for different questions.

When the percentage is hidden, the risk is unbounded and compounding: one undisclosed percentage point on $100,000 of monthly spend is $12,000 a year, every year, and it grows exactly as fast as your business does. When the base is hidden, the risk is bounded but front-loaded: whatever the number turns out to be, it is a fixed monthly line you will see on the first invoice and can compare directly.

So the questions to bring to a Teikametrics call are narrow and answerable:

• What is the Advanced base fee at my spend level, in writing? The percentage is public; the base is the negotiation.
• Is the 3% charged on spend managed through the platform, or on total account spend? These diverge quickly if any campaigns stay outside the tool.
• Does the 3% have a ceiling at any spend level? No cap appears on the published page.
• Does the base fee change as spend grows, or only the percentage? A base that steps up at spend bands is a second variable rate wearing a fixed-fee label.
• Does managed service at Enterprise cost extra, or is it inside the quoted fee?

See it at your own spend

Sliders beat tables here because the answer genuinely changes shape as spend grows. Move it to your real number.

Read the Advanced line carefully: it plots only the published 3% component. The custom base sits on top of it and we have deliberately not guessed at that figure, because inventing a competitor's price is the fastest way to publish something false. What the line therefore shows is a floor — the least the arrangement can cost — and the distance between that floor and your actual quote is the thing to establish before you sign anything.

Below $10,000 of monthly spend the comparison is simple and Teikametrics Essentials is the cheaper product by a wide margin. That is a real result and we are not going to bury it.

What Teikametrics is genuinely better at than we are

Three things, stated plainly, because a comparison page that finds nothing good in a competitor is not worth reading.

Walmart. Teikametrics has treated Walmart as a first-class marketplace for years rather than as an afterthought bolted onto an Amazon product. If a meaningful share of your revenue runs through Walmart Connect and you want one platform reasoning about both channels, they are a better answer than we are. Dr. PPC is an Amazon product and does not pretend otherwise.

A free trial on a self-serve tier. Essentials can be trialled without a sales conversation. For a seller who wants to poke at the software before committing, that removes a real barrier.

Scope beyond advertising. The ARI suite spans catalog, inventory and insights alongside ads, plus refunds recovery. If you want one vendor covering several jobs, that breadth is worth something — although it is worth checking how deep each module goes rather than counting them.

Where the honest counterweight sits: above $10,000 of spend you are buying a quote rather than a price, and you cannot model your own costs before the call. Below it, you are buying software you still have to operate.

Date every Teikametrics review before you trust it

There is a specific reason to be careful with third-party writing about this company. Teikametrics renamed its platform ARI in December 2025. The name "Flywheel" now survives mainly in legacy sign-in URLs. A large share of the reviews and comparison articles ranking today were written about the earlier product, under the earlier name, at earlier prices.

That matters more than it sounds. A review's verdict on interface, onboarding speed, support responsiveness and automation quality is a verdict on the build that reviewer used. When a platform is renamed and restructured, those verdicts describe something that may no longer exist — favourably or unfavourably. We have no way to check whether the current product is better or worse than the one being reviewed, and neither does anyone quoting those reviews.

The reusable habit: check whether a review calls the product by the name the vendor currently uses. If it does not, it is dated, and you should verify the specifics on a reference call rather than in a search result. Apply the same test to reviews of us — Dr. PPC is a young product and any review of it is a review of a particular month.

Two more names in the same category, in case they appear on your shortlist: Adtomic is now Helium 10 Ads, and Downstream was absorbed into Jungle Scout Cobalt. Both still appear in circulation with prices attached to products you can no longer buy under those names.

Read the contract, then look at what we charge

Before any of this matters, get the commercial terms in writing — from Teikametrics, from us, from anyone on your list. The published rate is rarely where the cost surprise lives. Terms are.

• What is the term length, and does it renew automatically? Some vendors in this category run one-year auto-renewing terms requiring sixty days' written notice — Quartile's published Terms of Service are a clear example, and no page ranking for their pricing mentions it.
• Are fees payable in advance and non-refundable if you leave mid-term?
• What notice will you get before a fee changes? Ask this of every vendor including us; a percentage-of-spend arrangement should never move without written notice.
• How does your data come out? Search-term history, negatives and bid history are the assets. Ask for the format and the timeline.

Dr. PPC is $300 a month plus 3% of ad spend, capped, month-to-month, with the first 30 days free. The percentage is the same headline figure Teikametrics publishes; the differences are that ours applies from the first dollar rather than above a threshold, that the total is capped so it stops growing, that there is no custom base to negotiate, and that there is no term to give notice on.

The larger difference is not price at all. Teikametrics sells software plus, at the top tier, managed service. Dr. PPC sells the operating: an agent reads the account, writes a strategy per product against its real economics, and proposes every change with the evidence, a measurement plan and a rollback trigger attached before it runs. You choose the autonomy level; inventory risk, pricing, launches and creative always route to a human.

It is built by Full Circle, which has managed more than $500M in revenue across 100+ brands, with 70+ brands live across the Full Circle and reMKTR group today. Orbit, our software suite, is included at no additional charge — worth knowing if you were comparing subscription lines, because ours is not a separate one. And if the real constraint is inventory rather than advertising, Dr. Stock is the sibling built for that, and the better purchase when the ads are fine but the stock keeps running out.