Perpetua pricing: a published rate card with one number left off it

What is actually on the page, read on 20 August 2026

Perpetua does something a good number of its competitors do not: it publishes a rate card. That deserves saying first, because "they hide their pricing" is the lazy accusation on this keyword and it is not true here.

• Essentials — $695/mth, scoped to up to 10k in monthly ad spend.
• Growth — $695/mth + % of ad spend, scoped to over 10k in monthly ad spend.
• Premium — custom, scoped to over 500k in monthly ad spend.

Billing is monthly; the page uses "/mth" and shows no annual toggle. Two details are worth noticing that most articles about this page miss entirely.

First, there is no currency label anywhere on the page. The figures carry a dollar sign and nothing else. Perpetua's roots are Canadian and its parent is a global group, so "is that USD" is a fair and unembarrassing question to ask on the first call rather than an insinuation. We write it as "$695/mth as published, currency unstated" for exactly that reason.

Second, Essentials and Growth carry the same base figure. The tier boundary at 10k of monthly spend does not change the subscription at all. It only switches on the percentage. Which means the entire commercial difference between the two tiers is a number the page does not print.

The unpublished percentage is the price, not a footnote

Work it through at real spend levels and the point makes itself.

At 10k of monthly ad spend you are on Essentials and the bill is the $695 line. Cross that threshold and the base stays put while a percentage starts accruing on everything above it. At 50k of monthly spend, one percentage point on the 40k above the threshold is $400 a month. Three points is $1,200 a month. At 200k of spend, one point is $1,900 a month and three points is $5,700.

So the gap between the cheapest and the dearest plausible reading of "+ % of ad spend" is, for a mid-sized advertiser, tens of thousands of dollars a year — several times the published subscription. One undisclosed percentage point on $100,000 of monthly spend is $12,000 a year, and it compounds with your growth rather than staying still.

None of that makes the arrangement bad. Percentage-of-spend pricing is completely standard at the top of this market: Helium 10 charges a 2% management fee on PPC spend managed through Helium 10 Ads, Teikametrics publishes 3% of ad spend over $10,000, and Dr. PPC charges 3% of ad spend. We use the model ourselves and will not argue against it. The argument worth having is about disclosure and about ceilings, not about the model.

Which gives you exactly one question to open the call with, and it is not rude: "What is the percentage on the Growth tier at my spend level, and will you put it in the order form?" Everything else on the page you can already read.

Move the slider, and read the two middle lines carefully

The calculator below plots the published Perpetua figures and then, separately, two clearly-labelled illustrations of what a percentage would add at one point and at three points.

Those two lines are not Perpetua's rate. We do not know Perpetua's rate, nobody publishing an article on this keyword knows Perpetua's rate, and inventing one would be exactly the kind of confident, specific, false claim about a competitor that damages the person making it more than the company being described. They exist to show you the size of the unknown, not to fill it in.

What the slider makes visible is that below 10k of monthly spend, Perpetua's pricing is completely knowable and completely comparable. Above it, the shape of your bill is decided by information that is not on the internet. That is a legitimate commercial choice on their part and a legitimate planning problem on yours.

What Perpetua is genuinely strong at

This is a well-built product with real engineering behind it, and there are brands for whom it is the better answer than anything we sell.

Goal-based automation. Perpetua's core idea — you state the outcome you want and the system works toward it, rather than you hand-tuning bids — is a good idea, well executed, and it predates most of the imitations. Teams that want to own advertising strategy in-house and delegate the mechanical layer get real value from it.

Breadth beyond Amazon. Perpetua reaches across multiple retail media networks and into Amazon DSP. If your media plan spans several retailers and you want one platform reasoning about all of them, that breadth is worth paying for, and Dr. PPC — which is Amazon-only — is not competing for that job.

Sellics. Sellics joined Perpetua, and the note is still on their own pricing page. That brought a substantial European seller-analytics capability into the platform, which matters if your business runs across EU marketplaces.

Where it suits you less well: if nobody internally is going to own campaign strategy day to day, a goal-based platform still needs someone to set and defend the goals. And if you need a total cost before a sales conversation, the Growth tier will not give you one.

Who owns Perpetua, and why it belongs in a pricing article

Perpetua has been part of Omnicom via Flywheel since 2 January 2024. Perpetua's own site does not say so.

That is a statement of corporate structure and nothing more — no conclusion about intent, quality or direction is implied, and none should be drawn. But it has two practical consequences for someone about to sign a contract, and no page ranking for this keyword mentions either.

Reviews predate the ownership. A large share of the Perpetua reviews and comparisons circulating today were written before January 2024, describing a product built and supported by an independent company. Whether the current product is better or worse is not something we can assess and not something a two-year-old review can tell you. The reusable habit is to date the review, then verify the specifics on a reference call with a customer who has been live in the last six months.

The parent sells services that compete with some of the software's customers. Omnicom's commerce practice sells managed retail-media services to brands; Perpetua's software is used by agencies who sell managed retail-media services to brands. That is a structural fact about the market, it is true of several vendors in this category, and it is worth understanding rather than worrying about. If you are an agency evaluating the platform, it is a fair thing to ask about directly.

Which leads to a diligence question that applies to every vendor here, us included: what happens to my pricing and my data if the company changes hands? This market has consolidated hard — Sellics into Perpetua, Prestozon into Helium 10, Downstream into Jungle Scout Cobalt, ChannelAdvisor into Rithum, Carbon6 into SPS Commerce. Asking for a change-of-control clause, a price-protection period and a data-portability commitment is ordinary contracting, not paranoia.

Read the contract, not the feature grid

The most decision-relevant document any vendor in this category publishes is usually its terms of service, and it is almost never the document buyers read. Quartile's published terms are a clean illustration of why: a one-year term that renews automatically, sixty days' written notice to stop it, fees payable in advance and non-refundable. Perfectly ordinary enterprise terms — and a structure in which a choice made in month two binds you through month fourteen.

Before signing with anyone here, get written answers to six things:

• Term length and auto-renewal. When does it end, and what must you do, by when, to stop it renewing?
• The percentage, in the order form. Not in an email, not on a call. In the document you sign.
• What the percentage is charged on. Spend managed through the platform, or total account spend? These diverge fast.
• Whether there is a ceiling on it. No cap is published on the Growth tier.
• Written notice before any fee change. Ask this of every vendor including us — a percentage-of-spend arrangement should never move silently.
• Data portability. Search-term history, negatives, bid history: what format, how long, and does it survive termination?

A vendor that answers all six in writing is telling you something real. So is one that will only answer them verbally.

How Dr. PPC and Orbit are priced against it

Dr. PPC is $300 a month plus 3% of ad spend, capped, month-to-month, with the first 30 days free. Every part of that sentence is published, including the percentage and the fact that the total stops growing at the cap. There is no threshold to cross, no tier to be reclassified into, and no term to give notice on.

We are not claiming that makes us cheaper than Perpetua. We cannot claim that, because we do not know their percentage — and if their rate is low, a brand spending 60k a month may well pay less with them. What we can claim is that you can calculate our bill from a web page, at any spend, without talking to us.

The bigger difference is what the fee buys. Perpetua is software your team directs. Dr. PPC is the operating layer: an agent reads the whole account, writes a strategy per product against that product's real economics, and puts three things behind every proposed change before it runs — the evidence, a measurement plan, and a rollback trigger. You set the autonomy level, from every change waiting on a click through to fully autonomous inside your guardrails. Inventory risk, pricing, launches and creative always come to a human.

Dr. PPC is built by Full Circle, which has managed more than $500M in revenue across 100+ brands, with 70+ brands live across the Full Circle and reMKTR group today. Orbit — our software suite — is included at no additional charge, which is worth noting if you were budgeting a separate software line. And if your media plan genuinely spans display and programmatic rather than sponsored ads, Dr. DSP is the sibling built for that; it is the right conversation if Amazon DSP is what drew you to Perpetua in the first place.